Consumers utilizing the cloud computing features for enhancing user experience is not a very new practice or concept. As early as in 1996, it all began with the launch of Hotmail as one of the first web-based email services. It had all all the features that characterize a cloud service: accessible via Internet, cloud-based storage, 24/7 accessible and more. The Facebook is also a cloud-based service with photo and media hosting capabilities and also offers online games. The list of cloud-enabled services includes services such as Flickr. The bottom line of cloud computing is the enabling of the consumer to connect and access data when and where they need it.
The other players are using cloud computing for enhancing their service portfolios to meet ever changing customer expectations. An illustration is the Comcast Begins National Launch of X1: Next-Generation Cloud Enabled Television Platform and Introduces The X1 Remote Control App.
The trend is towards cloud enabling of every product and service. Service providers be existing or new entrepreneurs strategically add cloud enhancements and make their offerings "differential" in the market and thus offering unique user experience