Understanding the concept and functioning of Aadhaar is a must for every Indian resident. In the series, "Understanding Aadhaar" we will be explaining Aadhaar from very possible perspective. Here is an excerpt from UIDAI
The brand name of the Unique Identification number (UID) will be Aadhaar. The name and logo for the unique numbers to be issued by the UIDAI have been developed keeping in mind the transformational potential of the program. Together, they communicate the essence and spirit of the UIDAI's mandate to people across the country.
The UIDAI's mandate is to issue every resident a unique identification number linked to the resident's demographic and biometric information, which they can use to identify themselves anywhere in India, and to access a host of benefits and services. The number (referred to until now as the 'UID') has been named Aadhaar, which translates into 'foundation', or 'support'. This word is present across most Indian languages and can therefore be used in branding and communication of the UIDAI program across the country. ( Understanding Aadhaar -2)